Natural colours catching up with synthetic

By Laura Crowley

7/29/08 - Colours derived from natural sources look set to overtake synthetic alternatives in market value as manufacturers continue to meet the rising demand for clean label ingredients.

Natural colours lost their appeal when synthetic colours arrived on the scene, as they provide less consistency, heat stability and colour range than their chemical alternatives.  Moreover, natural colours are more expensive.

However, as consumer awareness increases over the link between diet and health and trends move towards more clean-label products, natural colourings are back in fashion...

 Jody Renner-Nantz, Food Science Chemist, DD Williamson Support Center, said:  "Hot colours that everyone wants include blue stable at pH 3 and plant-derived red stable at pH 4 to 7.  DD Williamson's partner, colorMaker offers a blue colour stable at pH 5.5 to 7."

Read more of the article from FoodNavigator.com.